by mink | Jan 15, 2016 | #What we Communicate
The Acredita Portugal Entrepreneurship Contest has already reached thousands of Portuguese, candidates in the five editions of the initiative that wants to help business ideas reach the market. The level of participation allows us to define the profile of the entrepreneur-type: urban,...
by mink | Jan 12, 2016 | #4PRGeeks
Investing in sustainability can have effective results for a brand, as demonstrated by Nielsen's "Global Corporate Sustainability Report" study conducted in 2015. During the period, the sales results of brands that demonstrated a commitment to sustainability were...
by mink | Jan 12, 2016 | #Movers&Shakers
A corporate responsibility strategy is most effective when it is associated with a long-term commitment, as opposed to simply reacting to the context of the organization. The first Aflac study on corporate responsibility, conducted...
by mink | Dec 14, 2015 | #What we Communicate
In a country with one of the lowest population renewal rates in Europe, the problems caused by the aging population are increasingly visible. Comfort Keepers wants to respond to this trend, hoping to expand its network in Portugal with the opening of...
by mink | Nov 30, 2015 | #4PRGeeks
A Question of Marketing So far, most organizations have focused on direct processes to achieve value through corporate responsibility. They have been pursuing safe strategies with direct commercial benefits, such as...
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