by mink | Oct 7, 2015 | #SuccessSteps
Marketing professionals today have more choices than ever before when it comes to how they promote their products or services. In addition to traditional methods such as press advertising and direct marketing, email marketing, online advertising and...
by mink | Sep 2, 2015 | #4PRGeeks
Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
by mink | Sep 2, 2015 | #SuccessSteps
What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...
by mink | Sep 2, 2015 | #Movers&Shakers
When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...
by mink | Jul 31, 2015 | #4PRGeeks
The importance of evaluating marketing The intangible benefits of a marketing strategy: Improving and boosting brand awareness Educating customers about the offer and strengthening stakeholder relations The objectives set must be...
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