To be visible in order to be Present

To be visible in order to be Present

For Third Sector organizations looking for an effective communication strategy it may seem a challenge to understand how to "think" and act in this context. This is a reality that is necessarily distinct from the more usual communication processes and endowed with a...
Communication as a linking factor

Communication as a linking factor

There is no doubt about the need to invest effectively in the Third Sector. However, in a context of growing need for organizations of this type to act, the differentiation factor is especially important. It is vital that organizations that...
The Coca-Cola strategy

The Coca-Cola strategy

The Coca-Cola strategy Melinda Gates is co-President of the Bill & Melinda Gates Foundation. In this presentation, she advocates the adoption by NGOs of strategies usually reserved for corporations like Coca-Cola, whose global network of marketers and distributors...
GO>EXPRESS invests in repositioning

GO>EXPRESS invests in repositioning

In a sector where the personalization of delivery and proximity to the customer are among the main priorities of operators, GO>Express repositions its offer with a strategic focus on Express Transport. Lisbon, June 22, 2015 - Following the...

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