by mink | Nov 3, 2014 | #4PRGeeks
Helping an organization's operation to grow and succeed is the ultimate goal of any PR strategy put into practice. In this context, the performance of the PR professional needs to equate several distinct elements, seeking to position the...
by mink | Nov 3, 2014 | #Movers&Shakers
Global Public Relations 2014: unveiling trends The 2014 Global Public Relations event, which brings together creative and innovative public relations professionals and renowned organizations in the field, has become a fertile ground for sharing ideas and...
by mink | Oct 29, 2014 | #Movers&Shakers
James McSill is an expert in storytelling. He's coming to Portugal this month, invited by Ideias & Desafios to show the importance of this tool for business. In an interview with Briefing, he says that without stories there are no brands. But he warns that, just like...
by mink | Oct 24, 2014 | #We
Do you know how to build a relevant story? Faced with a difficult economic situation, which was particularly evident in Portugal, the immediate reaction of brands was one of caution. Cost-cutting to "survive" the crisis and expectations about the future...
by mink | Oct 7, 2014 | #Movers&Shakers
If we consider that every communication process is a story, how can we create an original narrative? How can we tell a story in a truly different way that translates the brand's journey and its objectives? This is the challenge facing...
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