A more sophisticated marketing

A more sophisticated marketing

The role of marketing has been changing rapidly in recent years as the public's consumption habits have changed dramatically. Even companies with a track record recognize the importance of marketing when it comes to gaining credibility...
Rethinking the role of Strategy

Rethinking the role of Strategy

Long-term planning seems to be an idea that has lost its meaning, but ensuring a good strategy is more important than ever. What does that mean when it is time to think about the communication to implement in 2019? At the start of a new year and with Say U...
SUCCESS STEPS | Women Entrepreneurs

SUCCESS STEPS | Women Entrepreneurs

SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...
SUCCESS STEPS| The Organizational Culture

SUCCESS STEPS| The Organizational Culture

Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...

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