by mink | Oct 31, 2018 | #SuccessSteps
How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...
by mink | Oct 29, 2018 | #SuccessSteps
Social Media: the new PR channels Press releases, emails and follow up? When it comes to communication, there are ingredients that can never be missing. However, like everything else, the area is evolving and adapting to the technological climate. Unlike...
by mink | Oct 29, 2018 | #4PRGeeks
Social Media in Public Relations We already know how important social media is these days. Whether it's to share a photo, chat with a friend or even look for new job opportunities. Unveiling a new contact paradigm, social...
by mink | Oct 24, 2018 | #4PRGeeks
Change in Public Relations Just as modern life in general has changed with the evolution of digital technology, so has the practice of public relations. Today, professionals in this field are practicing a completely different activity than they did...
by mink | Oct 24, 2018 | #Movers&Shakers
Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...
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