by mink | Jul 2, 2018 | #What we Communicate
agap2IT is developing five training programs integrated in the consultant's Academy and taught by its R&D area. Aimed at professionals and undergraduate students, both national and international, the training foresees an integration in projects of...
by mink | Jun 28, 2018 | #PRExperts
Is all influence good influence? A successful influencer strategy means being able to make association with a certain personality the motto for shaping the thoughts, behaviors and actions of the public, familiarizing them with the brand, driving the decision...
by mink | Jun 21, 2018 | #PRExperts
"Ignore" the trends The customer figure is central to business today. We look negatively at an organization that doesn't claim to make the customer central to its business vision, the way it thinks about it and how it develops it. But do we really understand what it is...
by mink | Jun 14, 2018 | #PRExperts
An app is no longer enough There is no dimension in today's business context that escapes the need for transformation. Facing an environment of permanent change and migration to Digital, stagnation seems to be the most serious "sin" pointed out to an organization. Hardly a...
by mink | Jun 7, 2018 | #PRExperts
A meaningful message The time of mass contact is over. Everything revolves today around a strategy of audience segmentation and targeted communication, with a message in which relevant content takes center stage. The consequences of this...
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