by mink | Mar 14, 2018 | #SuccessSteps
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
by mink | Mar 14, 2018 | #Movers&Shakers
Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we approach the Christmas theme, the well-known Santa Claus that is associated with the most famous soft drink in the world comes long to mind. This is one of the facts...
by mink | Mar 14, 2018 | #Movers&Shakers
Jason Miller - Reaching beyond the professional context Personalized content can lead companies to unprecedented levels of achievement, which in turn can open the door to other projects. Continuing the introduction...
by mink | Mar 14, 2018 | #Movers&Shakers
Guaraná Antártica - A dynamic social media strategy Guaraná Antártica is a well-known soft drink brand with a relevant position on social networks, where it has taken on the objective of creating a close link with the desired target audience. This...
by mink | Mar 14, 2018 | #4PRGeeks
There is currently a lot of debate between fans of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Advertisements allow companies to make their products and services visible to thousands of people at a low cost....
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