SMART objectives

SMART objectives

Setting the right objectives is the first step to success. This is because objectives reflect the vision the organization has for its own future. To help us define good objectives, which as a rule should be detailed and concrete, the...
3 Tools to Boost Public Relations

3 Tools to Boost Public Relations

Technology has been changing the world at every level and when it comes to launching new businesses and startups it makes it possible to do interesting and impactful things. In today's market, a startup can compete with one of the "big boys" in its sector, as long as it adopts...
Guidelines for a perfect pitch to the media

Guidelines for a perfect pitch to the media

Toddi Gutner, a renowned journalist with more than 20 years' experience covering financial and business markets for Forbes, Business Week and The Wall Street Journal, current columnist for MSN Small Business and Thomson Reuters, and senior strategist at...
Learn how to boost your company's online reputation

Learn how to boost your company's online reputation

Learn how to boost your company's online reputation Nowadays, an organization doesn't exist in the eyes of the public if it isn't present on social media, has a website or appears on Google. It is increasingly necessary for organizations to leave some...
Public Relations in the early days of a startup

Public Relations in the early days of a startup

Communication and Public Relations are essential throughout the life of a startup. At the beginning it is even more crucial, as it can dictate whether or not it will be well received in the market. Using the analogy of a child to honor World Children's Day, which is being celebrated...

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