Youtube's paid subscription

Youtube's paid subscription

Which brand is willing to pay consumers to watch it on YouTube? YouTube already has paid content, although it's something that not all consumers are fully aware of. The social network has a section of films that can be rented and...
4 steps to discover your target audience

4 steps to discover your target audience

4 STEPS TO DISCOVER YOUR TARGET AUDIENCE After defining and identifying the audience you want to reach, here are 4 fundamental steps to select the segmentation to use on Facebook: Identify the audience according to the offer To start a campaign,...
How to conquer content

How to conquer content

How to conquer content There are countless ways to get in touch with your audience, whether by phone call, SMS, email, tweet, blog comment, Facebook post, LinkedIn publication, push notifications, Snapchat or Instagram, to name but a few. The ease...

The case of Castrol Moto in the USA

Case Study: In May 2013, Castrol Moto USA launched itself on Facebook with the aim of creating an online community with a common interest, motorcycles. The organization felt that Facebook would be the right social network to tell the brand's story and...

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