Building a brand

Building a brand

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
The role of B2B companies

The role of B2B companies

B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...
Purpose and Content

Purpose and Content

  O futuro dos negócios começa na linha da frente. E a linha da frente é a diversidade. Diversidade de conteúdo e de propósito.   As marcas como propósito crescem duas vezes mais rápido que as outras. E o desafio, e o propósito, para o Marketing, Comunicação...

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