by OUAB | May 12, 2021 | #SuccessSteps
Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
by OUAB | May 12, 2021 | #4PRGeeks
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
by OUAB | May 12, 2021 | #PRExperts
Função estratégica da comunicação A conjuntura atual evidenciou a necessidade e importância de as empresas construírem e gerirem as relações com os diferentes interlocutores na cadeira de valor. A Comunicação, entendida com função estratégica abrangente,...
by OUAB | May 7, 2021 | #InterComm, #We
Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...
by OUAB | May 5, 2021 | #InterComm, #We
Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...
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