B2C communication

When you're selling a product to an end customer, marketing communication and even how to attract leads is different from selling to a company.

With the amount of stimuli and information available, the communication CRISIS is challenging and demanding on a creative level. Companies focused on the end consumer, i.e. providing solutions directly to the customer, are called "Business to Consumer" (B2C) and B2C businesses generate leads more easily in relaxed environments such as social networks.

This is because the end consumer values everyday aspects such as promotions, aesthetics (color, size), solving the problem at the time of purchase and the value proposition that is part of the product or service.

B2C is more emotionally charged and one of the advantages is the instant feedback provided by social networks, which allow for a dialog with the consumer and a better customer experience.

A B2C communication have great advantages, but also huge challenges. Direct and instant feedback can be very good, but a service that leaves something to be desired can ruin a company's reputation. Hence the need for disclosure and delivery to avoid dissatisfaction, which involves an open - and efficient - channel for the customer.

Good customer support should be seen as the basis for B2B communicationwhich should build customer loyalty through good retention practices and promote quality content that makes sense to the customer. timing appropriate.

Acting as a guarantee of an increased degree of notoriety and the construction of messages that clearly set out the vision, values and positioning, the SayU gives the organization a voice with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.