B2C strategies

When you are selling a product to an end customer, the marketing communication and even the way of capturing leads is different from selling to a company. With the amount of stimuli and information available, the B2C strategies are challenging and creatively demanding.

Companies with a focus on the end consumer, i.e. that provide solutions directly to the customer are called "Business to Consumer" (B2C) and B2C businesses generate leads more easily in relaxed environments such as social networks. This is because the final consumer is much more concerned with day-to-day aspects such as promotions, aesthetics (color, size), problem solving at the time of purchase and the value proposition that is part of the product or service. B2C has a greater weight on the emotional side and hence one of the advantages is the instant feedback, provided by social networks, which allow a dialog with the consumer and a better customer experience.

The B2C strategies have great advantages, but also huge challenges. Direct and instant feedback can be great, but a service that leaves something to be desired can ruin a company's reputation. Hence a disclosure and delivery that avoids discontent, which goes through an open - and efficient - channel to the customer. Good customer support should be seen as the basis of a B2C strategy, which should also include the creation of a good customer service channel. persona to promote campaigns and sales strategies with higher chances of conversion and an attention to content mapping to win the right person, at the right time and of their own free will. A good B2C strategy is to build customer loyalty through good retention practices and promote quality content that makes sense in the customer's life. timing appropriate.

Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.