“A nossa atenção vai recair sobre conceitos inovadores e táticas de comunicação que promovam verdadeiras transformações”, explica Marta Gonçalves, CEO da SayU Consulting (na foto, à dir.), que trabalha em parceria com a Once Upon a Brand, liderada por Jorge Amieira (à...
How can failure bring success? Fear of failure can lead people to never try new things or explore new business opportunities. Not going ahead with an idea for fear of failure is worse than failing. You have to accept the risk if you want to...
How innovation can lead to building an empire The Virgin group was founded in 1970 by the launch of Virgin Records, the group's first company. It was a company where customers ordered records by email. The entrepreneurial power of Richard Branson,...
The main key to success If there were a formula for success, everyone would achieve it. The problem is that it doesn't exist. Many companies have had to find out what their key to success is. Each one has a different name that opens different doors....
The new PR With the evolution of technology, PR professionals have had to evolve the way they work. Not so long ago, for a PR person to meet someone required a substantial investment in contact...
Marta Gonçalves, Managing Partner of Say U, in her article for Link to Leaders, explains how a communication strategy helps to build reputation, trust and credibility in start-ups. "The fact that we are close to entrepreneurs and projects...
6 steps to achieving objectives Vision A company must have a well-defined vision. Employees need to know where they are going. It's a long-term proposal. For example: to be the national benchmark in online sales. Objectives These are...
How Social Responsibility can create Reputation There are many organizations that don't bother to carry out social responsibility actions. However, it can be a very powerful tool in creating brand reputation. It is an organization's duty to...
Say U renews GS1 Portugal's communication strategy Pontos de Vista magazine has highlighted GS1 Portugal's renewed communication strategy to reinforce its positioning. The new strategy will be implemented by Say U. For João de Castro Guimarães,...
3 tips for becoming a successful PR There are several tips for becoming a successful PR. We've highlighted three: Communication A PR needs to have strong communication skills. As well as knowing how to express...
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