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SayU conquista território com a Once Upon a Brand

SayU conquista território com a Once Upon a Brand

A SayU Consulting, consultora de marketing de comunicação especializada em mercados globais consolida parceria com a Once Upon a Brand para o desenho de uma solução integrada que funde criatividade com estratégia. Esta parceria marca a expansão internacional do...

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Building brands: Inspiration from the cold

Building brands: Inspiration from the cold

Building Brands Fruit of the rain and snow of the French Alps, Evian water was discovered during the French Revolution. Today, it is one of the most expensive brands of water. Evian water was first consumed locally in order to help the Marquis of the area relieve the...

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Energy sector. Which company came to mind?

Energy sector. Which company came to mind?

Was it EDP? When we think of large companies, EDP or Energias de Portugal, as it is commonly known, is one of the first organizations that comes to mind (top of mind). This is due not only to the fact that it provides an essential service, but also to...

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Cabs, Uber or Cabify?

Cabs, Uber or Cabify?

Which of the three is more dedicated to the consumer? After a walk, a night out with friends or to get home from Santa Apolónia after that exhausting train ride, the option had always been the cab network. Without competition, they monopolized,...

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Content, social networks and the millennials?

Content, social networks and the millennials?

Do you adapt your content to your audience? Millennial Generation: Content is the new watchword. New generations want content and social media is their natural habitat. So if you want your company to continue the success it has had to date, you have to...

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Conflict and negotiation techniques

Conflict and negotiation techniques

Human beings begin to negotiate as babies. The very moment it is born, it cries because it has needs to be filled. It realizes it works and repeats it over and over again, until finally it learns to ask or fight in a more dignified way for what it really wants....

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A Sweet Success - Santini

A Sweet Success - Santini

A successful brand thinking about the consumer Success: The Santini brand has long been known by artisan ice cream lovers. Although it exists in few places in the country, due to its remarkable quality and originality of flavors, it has already conquered thousands of...

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Tell a story that sells itself

Tell a story that sells itself

Tell a (good) Valentine's Day story! Adults, just like children, also appreciate a good story. The difference is in the additional content and stronger emotional aspect. Storytelling, or the art of storytelling, allows a brand to achieve the...

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ColourTrip strengthens its positioning

ColourTrip strengthens its positioning

The tourist entertainment company ColourTrip is presenting a new positioning of its offer on the market. The strategy is based on the "GO360º" model applied by Say U Consulting to the promotion of the brand and combines a new offer with the launch of a new website and the reinforcement of...

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