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SayU conquista novo território com a Once Upon a Brand

SayU conquista novo território com a Once Upon a Brand

Consultora especializada em comunicação B2B consolida parcerias e internacionaliza negócio. Expansão marca 15 anos de inovação no setor de Marketing e Comunicação. Lisboa, 16 dezembro – A SayU Consulting, consultora de marketing de comunicação especializada em...

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AGAP2IT in the top 10 of the excellence index

AGAP2IT in the top 10 of the excellence index

agap2IT is in the Top 10 among Large Companies in the "Index of Excellence" study, an initiative designed to reward the organizations that invest the most in human resources management and employee motivation. The consultancy was recognized in a...

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First impressions

First impressions

It's been five minutes since the vacancy opened and the company has already received far more applications than it expected. This is today's reality and, as such, candidates need to know how to win their place. The first step is through the CV...

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Where the maze ends and the brand begins - IKEA

Where the maze ends and the brand begins - IKEA

Who hasn't walked into a Swedish brand's store and instantly felt the mixed emotions of being trapped inside a decorating labyrinth and in Dreamland? IKEA, or the largest chain of materials and junk for the home, as you prefer to call it, is one of the...

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The problem of identification

The problem of identification

The product is a necessity, but the brand is a choice. We live in a world where there is no shortage of options, and they are growing every day. The market is not for turtles, only lions enter and remain. The challenge for brands is to be the first. Products and services...

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Capturing perfection - Instagram

Capturing perfection - Instagram

Launched in 2010, the multimedia network Instagram is now one of the most popular. It has the ability to make people fall in love and lust. Since it's a photo-sharing network, the challenge is to take the perfect picture: classy and at the right angle. There are tutorials you can...

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For Real Beauty - Dove

For Real Beauty - Dove

We think of beauty and skincare products and one of the first brands that springs to mind is DOVE. Doing the same exercise, but in the opposite way, what happens is that DOVE is also automatically associated with beauty and skincare products that are reliable and...

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What metrics should guide our choices?

What metrics should guide our choices?

In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding marketing strategy would be simple. In reality, there are multiple, and usually imperfect, processes...

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Analysis Factors

Analysis Factors

Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...

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Addvocate

Addvocate

Addvocate provides data about the people who share the content made available through various social media platforms. This data can be invaluable for creating an effective content marketing strategy and guiding the work of the...

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