Mais visibilidade com estratégias de conteúdo original Atualmente, a visibilidade é crucial para o sucesso de qualquer negócio. As empresas necessitam de se destacar para gerar leads, impulsionar vendas e construir uma marca forte. As estratégias de...
As the external marketing environment becomes more complex, so must the internal environment. Managers and other professionals historically had a small number of communication channels; these are now in the dozens, and this number...
The role of ROI Everything an organization does must have a measurable ROI - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be...
Followerwonk analyzes followers and tweets from a Twitter account to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool...
Successful marketing communication plans require reaching the right audience with the right message at the right time: a small, moving target. With traditional media, organizations have managed to mitigate the risk of failure through years of trial and error...
Metrics to evaluate When it comes to measuring the effectiveness of our marketing campaigns, it is beneficial to pay attention to the interaction generated. Interaction is a significant indicator of how effective a marketing campaign is because it takes into account how...
Buffer analyzes messages and campaigns on social media platforms. It makes it possible, for example, to identify the most popular tweet or post over an extended period of time. Buffer's free plan gives you access to information...
Boyden, a leading multinational in the field of executive search, is presenting a new brand positioning and corporate identity. The brand now presented aims to highlight the organization's differentiation and enhance its approach to clients. Lisbon, 11th...
Marketing has always combined data and inspiration: after all, there is no analytical approach that can indicate a specific direction on its own without the necessary review and internalization on the part of the professional and their know-how in analyzing information. For some time now...
Analyzing the impact of communication strategies doesn't have to be a costly endeavor. There are now free (or almost free) analytical tools that can help identify which marketing objectives are being achieved...
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