GO>360 – PR4ESG | Comunicação em ESG A sustentabilidade deixou de ser apenas uma tendência e tornou-se uma necessidade imperativa para as empresas. A sigla ESG (Environmental, Social, and Governance), que engloba os aspetos...
Marketing can get lost in an obsession with data, metrics and trend prediction, in a quest to get a clear view of its audience that can become elusive. The next step is to integrate research and create immersive experiences. But what if...
The possible applications of technology Marketing powered by Virtual Reality (VR) is ultimately an asset both for the public - through an improved experience - and for the brand - a more dynamic interaction in a more accessible reality...
When campaigns are running, they should be tested through the keywords entered, bids, population dynamics, image changes and the durability of the post - trial and error You should also test the interests of the focus...
Which brand is willing to pay consumers to watch it on YouTube? YouTube already has paid content, although it's something that not all consumers are fully aware of. The social network has a section of films that can be rented and...
4 STEPS TO DISCOVER YOUR TARGET AUDIENCE After defining and identifying the audience you want to reach, here are 4 fundamental steps to select the segmentation to use on Facebook: Identify the audience according to the offer To start a campaign,...
How to conquer content There are countless ways to get in touch with your audience, whether by phone call, SMS, email, tweet, blog comment, Facebook post, LinkedIn publication, push notifications, Snapchat or Instagram, to name but a few. The ease...
Which social networks are the best to promote on? According to a study carried out by Social Fresh in March 2016, the social network most used by Advertising and Marketing managers when advertising on virtual platforms is Facebook. 61% of...
Case Study: In May 2013, Castrol Moto USA launched itself on Facebook with the aim of creating an online community with a common interest, motorcycles. The organization felt that Facebook would be the right social network to tell the brand's story and...
Organic content should be used to boost your promotion. If these messages perform well, they can be amplified with paid investment and can also indicate which areas of content need reworking. By using a...
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