GO>360 - PR4TECHCOMPANIES | Comunicação para Tech Companies No cenário digital acelerado de hoje, as empresas tecnológicas enfrentam uma competição cada vez mais intensa. Para se destacar e construir uma marca forte, é fundamental investir em...
Neves de Almeida | HR Consulting, in partnership with Human Resources Portugal and INDEG-ISCTE, is preparing to launch the "Excellence Index", a study on organizational climate and human capital development, aimed at analyzing the state of the art of organizational practices...
The Statutory Auditors meet in Congress for another moment of broad discussion on the challenges of the profession, its connection to the context of Audit and the analysis of best practices in the sector. The debate around the present and future of the profession, which...
Marketers usually start with the right goal. They try to understand their audience through relevant questions, such as "why should you buy my product?" But a study by the International Data Corporation (IDC) found that attention to the needs...
When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...
Although the innovation factor is now a constant in the market, dictating strategies and the relationship with the public, organizations are still trying to distinguish trends from "fads". More importantly, many are struggling with how they should adapt...
In an increasingly virtual world, your company or project also needs to be present in this context. As such, in addition to a website that conveys confidence and rigor, you should invest in creating and boosting your presence in social networks. This importance is due...
If your company or project is in a start-up phase, you are probably wondering how to successfully leverage your brand. Following the article, take a step by step approach to succeed as an entrepreneur. For the challenge of owning a business to be...
Communication lives from contact, and the way an organization reaches out to its audience is a key element of an effective strategy for reaching out to and retaining the interest of the identified target. Without the existence of this relationship, any goal is defeated by...
Three steps to success One in 10 new companies reach their fifth anniversary, according to various market analysis statistics. Say U has already surpassed this mark. It is now celebrating its seventh anniversary. Every entrepreneur knows that it's...
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