Atualmente, os consumidores estão expostos a entre 4.000 e 10.000 mensagens de marketing por dia, o que torna cada vez mais difícil para as marcas captar e reter a atenção. Neste ambiente de grande afluência, uma estratégia de CIM (estratégia de...
Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...
In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...
Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of misinformation. Breaches of privacy and security, attacks by trolls and hackers, and cyberbullying occur daily. We cannot...
Quando as empresas analisam, desenvolvem e utilizam as social media, têm de ter em conta alguns fatores que são instrumentais nestes processos. Audiências Digitais A “fratura digital” é real, significando a falta de acesso à informação e à comunicação para...
There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...
One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...
There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...
Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...
Ao longo dos anos, as indústrias de Relações Públicas e media tornaram-se lógica e intimamente interligadas. À primeira vista, isso pode parecer uma luta pelo poder. No entanto, este é mais um circuito de interação e influência de fluxo livre de informação....
+351 211 926 120
(national fixed network call cost)
[email protected]