Compreender o mundo do cliente No atual cenário de negócios em rápida evolução, as empresas devem priorizar a compreensão a perspetiva dos seus clientes para permanecerem competitivas. Com os avanços na inteligência artificial (IA), a incerteza económica e a...
● Eurona's strategy is based on a portfolio of customers coming from Eutelsat and the experience the company has in Spain ● The company's goal is to increase the number of users with 100 Mb satellite connection and open a channel with the companies...
agap2IT has launched the Career Boost program, aimed at professionals with some experience in the market who want to change jobs. The initiative is based on the consultancy's history of training and empowering professionals in the IT sector. Lisbon, September 14...
In line with Mazars' strategy on a global level, Mazars launches a Sustainability service line in the Portuguese market Maria João Vaz will lead Mazars' Sustainability area in Portugal "Excellence, experience and proximity to the client are values...
By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured.
The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies.
The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.
Only through planned contact can the organization fulfill its mission and a successful PR should follow the three tips to become a successful PR
The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others.
Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs.
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