No ambiente empresarial atual, em constante evolução e ritmo acelerado, a diversidade nas equipas de comunicação e marketing oferece às empresas uma vantagem competitiva distinta. As equipas que reúnem indivíduos de origens variadas fomentam a...
When a company or organization is entering a new market, or launching new services or products, it needs to implement a PR plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is one of the most difficult things to achieve in today's business world, so the following five tips for creating a PR plan may be important.
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...
Revealing a new paradigm of contact, social networks are "cool". As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that social media is already influencing PR, with a huge impact, and how is it improving?
There are four main areas of communication: marketing, public relations, advertising and journalism. Companies need to have a strategy to effectively expose their brands. Learn about the difference between marketing, advertising, PR and journalism.
For any Public Relations division to function properly, its functions must be clarified within the organization. Fortunately, it is possible to clarify them, with a focus on the basic functions of a Public Relations professional.
With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries.
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0.
PR professionals practice a completely different activity than they did a few years ago. They have new ways of working, new methodologies to organize, lead and manage work.
The Next Big Idea launches a guide to Web3 companies in areas such as gaming, fashion, financial asset management and social impact. They all have in common that they propose solutions supported by blockchain technology, which many consider to be "the next Internet". Lisbon, 03...
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