Inteligência Artificial e Relações Públicas: É possível automatizar a confiança? A adoção da Inteligência Artificial (IA) nas Relações-Públicas (RP) está a transformar a forma como as organizações compreendem os seus públicos, monitorizam a sua reputação e...
Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
Função estratégica da comunicação A conjuntura atual evidenciou a necessidade e importância de as empresas construírem e gerirem as relações com os diferentes interlocutores na cadeira de valor. A Comunicação, entendida com função estratégica abrangente,...
Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...
Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...
Qual o papel da comunicação na construção e gestão de relações com os stakeholders nas empresas portuguesas com um foco B2B e na exportação? Ana Raposo (Escola Superior de Comunicação Social ) e Marta Gonçalves (SayU Consulting) lançam pistas. Comunicar...
Uma comunicação B2B global, coerente e integrada, por Ana Raposo, docente da Escola Superior de Comunicação Social e pró-presidente para a Comunicação Estratégica do Politécnico de Lisboa, e Marta Gonçalves, managing partner da SayU Consulting. As...
The last year has shown that Portuguese companies are highly resilient, having managed to adapt quickly to ensure their sustainability in a scenario that brought many new challenges. But in this context, did they know how to find the...
Lisbon European Green Capital 2020 KCS IT integrates the Commitment Lisbon European Green Capital 2020 - Climate Action Lisbon 2030, assuming its role regarding environmental responsibility and reduction of ecological footprint. The Innovation and Technology company...
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