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Encontrar o Equilíbrio certo entre humanos e IA nas RP

Encontrar o Equilíbrio certo entre humanos e IA nas RP

A ascensão da IA nas RP tem suscitado debates sobre o seu impacto no sector. Em vez de substituir os profissionais, esta revolução tecnológica cria uma oportunidade única para combinar a proeza tecnológica com a perícia humana. O desafio é encontrar o...

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InterComm: Roadmap for communication in global markets

InterComm: Roadmap for communication in global markets

Conclusions of the pioneering study on B2B Communication in global markets point to ways of reflecting on the strategic role of Communication. In a context of new challenges, it is up to Communication to create reputation, ensure trust and boost relations with...

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Companies focused on communication and strategic management

Companies focused on communication and strategic management

An Intercomm study takes an X-ray of communication in B2B exporting companies, evaluating strategic communication and effective stakeholder relationship management as extremely important for national companies in adapting to the new domestic and international...

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KCS IT Adapts to Grow in a Challenging Context

KCS IT Adapts to Grow in a Challenging Context

Crescer em contexto de desafios   KCS IT faz da reorganização de processos de trabalho e da adaptação da oferta ao mercado a resposta ao contexto recente e aponta metas de crescimento. Último trimestre do ano indicia oportunidades de retoma e a procura de...

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CARLA_M: The Right Accessory in Digital Life

CARLA_M: The Right Accessory in Digital Life

CARLA_M Carla Matos launches jewelry collection inspired by the search for style in a context of interaction without proximity. The pieces, which follow the upcycling approach favored by the brand, aim to highlight personality at a time when the image we convey...

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What does a reference PR solution do?

What does a reference PR solution do?

Reference RP solution In today's complex environment, it is difficult to achieve results without specialized intervention. SayU draws on more than a decade's experience in the market and in responding to diverse challenges to provide the framework...

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