Transformação Digital e IA A transformação digital e a Inteligência Artificial estão a redefinir o panorama empresarial, tornando-se fatores decisivos para as empresas portuguesas que ambicionam expandir-se para mercados internacionais. De acordo com o Meltwater’s...
Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...
Tradition in a quarantined Easter Easter 9% growth in FMCG in week 15 Online sales maintain growth trend Fresh food, confectionery and beverages stand out at the Portuguese table Personal and Home Care loses with the effect of the...
Easter in quarantine 20% growth in FMCG in week 14 The impact of Easter is reflected in Butchery sales, even in quarantine season Huge boost from the online channel, which grows 200% in purchase occasions Weight increase of Private Label and...
Life with restrictions Consumption decreases in the week the Portuguese start living with restrictions E-Commerce registers growth in buying occasions and captures homes Meals made at home boost sales of food products Portuguese search for...
National Emergency | Montepio Acredita Portugal contest in digital format Due to the current context of national emergency and social isolation, the second call for registration in the Montepio Acredita Portugal contest has been extended until April 25. For the same reason, the...
Quarantine: Portuguese prepare a basket Consumption slows down in the week that the State of Emergency is declared in Portugal Portuguese adopt a more economical and rational consumption Long conservation products register the highest growths Concern with the well-being of...
Nielsen Barometer: Consumption increases at a time when the pandemic is declared and the closure of schools is announced Personal hygiene and household products and food dominate consumption among the Portuguese A rush to the stores felt throughout the national territory....
Say U Consulting used the GO360 model to reposition J. Baptista, a six-year-old brand of reference in the marketing and valuation of antique jewelry and silver. The strategy applied aims to publicize and share the traditional and differentiating character of the...
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