Empresa de serviços de manutenção automóvel comprometida com responsabilidade social e apoio diversas causas que promovem o desenvolvimento e a qualidade de vida das comunidades. Lisboa, 03 de abril de 2025 – A Euromaster Portugal, líder em serviços de...
Digital Engagement Forum Adaptation of all interlocutors to digital culture, competencies and platforms in the Digital Engagement Forum GS1 Portugal - Codipor is preparing to hold the 5th edition of the Digital Engagement Forum, dedicated to the theme "Consumer Journey: The...
Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...
Product Placement Many brands have been focusing their communication on the product as the protagonist of their digital content. But creativity makes the difference. The term product placement started to be recognized in the mid 1980's but this communication technique...
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...
The Power of Storytelling All brands have realized that telling a story is a smart move, but sometimes it's hard to make the difference between so many good stories. More than buying a product or service, consumers like it and will continue...
Priceless Mastercard's marketing and communications actions over the last 10 years reveal an analytical and intelligent strategy. In recent years, various studies have revealed that experience is taking precedence over product in the list of priorities for today's user. And with a...
Mastercard Digital and technological evolution can be used to our advantage when we talk about communication and digital marketing in conjunction with an increasingly demanding public. Take the case of Mastercard. In the year 2000, people spent 14 minutes analyzing...
Instagram Instagram is a social network for sharing photos and videos, launched in 2010 with an initial intimate outlook that quickly changed. Following its acquisition by Facebook in 2012, Instagram's boom as an advertising and marketing tool...
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