A indústria global de Relações Públicas (RP) está num momento de mudanças profundas. A incerteza económica e as pressões financeiras persistem ao mesmo tempo que surge um desafio mais profundo: navegar pelas mudanças geopolíticas sísmicas que ameaçam...
Emotional Communication The first step in creating effective messages that are capable of reaching our target audience is to develop a message that is capable of triggering an emotional response in people. Human beings are naturally moved by emotions and emotional language can...
Campaigns and results Monitoring results and flexibility in optimizing campaigns is key to improving communication with target audiences and has evolved in an increasingly analytical direction over the last decade. Currently, the vast majority of...
KEY SERVICES A KCS IT aposta, através da sua área de Key Services, no desenvolvimento de soluções orientadas a consultoria de negócio, conceção de experiências interativas digitais, estratégias de comunicação e ideias criativas. As soluções pretendem suportar...
Entrepreneurship Faced with the enormous challenges facing startups in the market, communication is a fundamental strategy for ensuring advantages in terms of visibility, contact and reputation. Say U Consulting has supported Acredita Portugal and the projects...
Portugal Out-of-the-box Evento - Fórum “Portugal Out-of-the-Box“ Data: 27 de junho de 2019 (quinta-feira) Horário: 14h30 – 17h45 Local: LACS, Rocha Conde de Óbidos - Lisboa Edifício LACS . Rocha Conde d’Óbidos 1350-352 Lisboa A plataforma Portugal Agora prepara-se...
Unfaithful shoppers 89% of consumers try new brands Half of Portuguese consumers value value for money Millennial generation has made consumption more dynamic Consumers are showing an increasingly low degree of loyalty to the brands they...
Entreprise Applications KCS iT's Entreprise Applications unit, focused on CRM/ERP and Corporate Intelligence solutions, has grown, diversified its offer and increased the number of employees. It is a partner of Salesforce Gold Consulting and SAP Partner Edge. A...
Confidence Index Portuguese Confidence Index surpasses Europe Volumes recover in FMCG Portugal in the Top 10 for growth in value among 28 European countries The climate remains positive in Portugal. The Portuguese are confident and...
Winner of the K.Tech Award, the technological strand of the Acredita Portugal entrepreneurship competition supported by KCS iT. The project will have the opportunity to rely on the experience and expertise of the consultancy and be supported in its entry into the market. The project...
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