As pequenas e médias empresas (PME) desempenham um papel fundamental na economia de Portugal. Contudo, o panorama económico e geopolítico em constante evolução apresenta desafios e oportunidades para as empresas que procuram expandir a sua presença e atividades no...
Brands that fight for social causes It has never been more important for companies to make a stand on social and environmental issues. Companies that take a stand and bring to life bold stories about the issues, values, and causes that matter most to them,...
The best Storytelling campaigns More than selling a product or service, brands increasingly want to position themselves in the market and ensure a positive experience to their consumers. Thus, storytelling is one of the most important strategies to...
Conferência "Portugal, Best Place to Work" Evento: Conferência “Portugal, Best Place to Work” Data: 06 de junho de 2019 (quinta-feira) Horário: início às 17h30 Local: Auditório da Novabase (Parque das Nações - Lisboa) Lisboa, 31 de maio de 2019 - A...
V "Seminário de Saúde" realizado pela GS1 Portugal A GS1 Portugal realizou hoje a V edição do Seminário de Saúde. O evento foi ponto de encontro e convergência para os principais operadores da cadeia de valor do setor – reguladores, hospitais, laboratórios e...
Event: Montepio Acredita Portugal Competition Gala Date: June 8, 2019 (Saturday) Time: start at 20:00 Location: Lisbon Congress Center - Praça das Indústrias 1, 1300-307 Lisbon, May 24, 2019 - The finalists of the 9th edition of the Montepio...
Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....
Brand Crisis Situation - What to do? No company, no matter how solid, ethical or responsible, is free from being involved in a brand crisis situation. With the ease and speed with which information is disseminated these days, no...
Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...
Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...
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