Desvendar os desafios da Costumer Journey A jornada do cliente (customer journey) é um conceito crucial para o sucesso de qualquer negócio. Ao mapear as etapas que os clientes percorrem desde o conhecimento da marca até à compra e fidelização, as empresas podem...
Boyden Portugal Expanding - Meet the New Partner Bernardo Costa Macedo is Boyden Portugal's new Partner and will lead the multinational's new office in Porto. Lisbon, May 15, 2019 - Boyden Portugal is expanding. The leading multinational...
Only 5% of FMCG innovation includes sustainable values If sustainability is combined with other advantages, such as convenience, the chances of boosting brand preference are multiplied by three. Lisbon, May 13, 2019 - The...
The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...
Healthier Eating - "Back to the Roots" Can we learn from previous generations to eat more healthily? Consumption of fruit and vegetables most important for the senior group The group with the lowest weight of fruit and vegetables in their basket corresponds to...
Standard ISA 701 - Mazars points to impact on audit reports Mazars has analyzed the results of the implementation of Standard ISA 701, which has modified the process of preparing the audit report in various geographies. The changes to this process are intended to...
Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...
42% of consumers say they don't know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they don't know which companies to trust. This is a pretty relevant number and one that should make a lot of people think...
Traditional Media On April 18, Sport Lisboa e Benfica played against Eintrack Frankfurt in the quarter finals of the Europa League. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only...
Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...
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