SayU Consulting consolida parceria com a Once Upon a Brand para o desenho de uma solução integrada para a indústria deProfessional Services. Criatividade e Estratégia são as duas forças do +MarCom Lisboa, 3 de março – A SayU Consulting (SayU) e a Once Upon a...
Follow Up - Know its importance Every brand wants to appear in the media as many times as possible. However, even with the enormous growth of online media, the truth is that media space is increasingly limited. As a result, follow up to...
Influencer Marketing is a Reality The world of digital influencers seems to be here to stay, which has given rise to influencer marketing. Selecting the right influencers is not always an easy process and must be done in a way that ambassadors...
Is the customer wrong? - What to do in this situation "The customer is always right," is one of the phrases we hear over and over again. However, despite being a good guiding principle, the customer is not always right. So what should we do when...
How to catch a journalist's attention? Establishing a relationship and getting a journalist's attention is one of the main assets of any communication professional. However, since journalists have less and less time, this has been a...
Crossability: the toughest training ever Associação Salvador has developed a campaign to raise awareness about the difficulties people with disabilities may have accessing public spaces. The concept of the campaign is based on the creation of a new sport,...
Farfetch Effect Farfetch, considered one of the 25 most innovative companies in the world by Fast Company (https://www.fastcompany.com/company/farfetch), has an enviable business model and is known for the excellent working conditions it offers its employees...
Crisis Situations: 3 New Scenarios The development of new technologies, notably social networking, has brought numerous opportunities in terms of communication. However, it has also led to new potential hotbeds of crisis situations. Here are three...
Environmental Awareness Campaigns Brands today are increasingly aware of the need for environmental concern, namely the fight against the unnecessary use of plastic, which is currently one of the main sources of pollution in the oceans, or the...
Crisis Situation - When is the right time to respond? In a crisis management context, and regardless of the brand or organization in question, there is always one question: should we respond? And if we decide to do so, there is another question that must also be considered...
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