Euromaster consolida a sua posição no mercado português A rede Euromaster consolida a sua liderança com uma quota de mercado de mais de 8% nos veículos ligeiros e de mais de 13% nos veículos industriais Lisboa, 21 de fevereiro de 2025.- A Euromaster, especialista no...
Enjoyment and pride in work motivate employees Enjoyment and pride in work are the main factors in employee retention and engagement with organizations. The responses of employees from around two hundred companies help paint a picture...
Mark the difference without losing identity The identity of a brand, regardless of the area it belongs to, is one of its main assets. There may be several ways to characterize and evaluate it, but it is consensual to say that a brand's identity should be...
Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...
FMCG surpassed 9 billion euros Manufacturer's brands surpass retailer's brands Christmas follows the growth trend Lisbon, February 2019 - In 2018, FMCG surpassed 9 billion euros,...
Planning a campaign - Know the risks and benefits Reputation is one of any organization's most precious assets. It takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign must take...
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
Media Relations - How to cultivate one? One of the main concerns of any communications professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...
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