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The importance of social responsibility for an organization

The importance of social responsibility for an organization

According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...

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What to do when the spokesperson makes a mistake?

What to do when the spokesperson makes a mistake?

What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...

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Measuring results as part of a successful PR campaign

Measuring results as part of a successful PR campaign

Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...

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Mazars anuncia Resultados Financeiros para 2018

Mazars anuncia Resultados Financeiros para 2018

O relatório anual de 2018 da Mazars destaca um ano de crescimento e expansão globais e apresenta uma visão para assegurar o crescimento sustentável num mundo complexo e em aceleração. Lisboa, 31 janeiro 2019 – A Mazars, firma internacional, integrada e independente de...

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The importance of a blog in a communication strategy

The importance of a blog in a communication strategy

The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...

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Montepio Acredita Portugal competition with new partners

Montepio Acredita Portugal competition with new partners

IX Montepio Acredita Portugal Contest with new partners Applications run until February 17 January 22, 2019 - The IX edition of the Montepio Acredita Portugal Entrepreneurship Contest has grown and has two new prizes: the H2O Innovation Prize and the...

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94% of Portuguese consumers have already shopped online

94% of Portuguese consumers have already shopped online

Estudo Connected Commerce Report 2018 - Portugueses aderem cada vez mais às entregas de refeições ao domicílio   janeiro 2019 – Num mundo cada vez mais conectado, o comércio eletrónico tem vindo a ganhar terreno e a conquistar os shoppers, tanto a nível global como em...

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A more sophisticated marketing

A more sophisticated marketing

The role of marketing has been changing rapidly in recent years as the public's consumption habits have changed dramatically. Even companies with a track record recognize the importance of marketing when it comes to gaining credibility...

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