O +MarCom, dirigido a empresas do setor profissional, é lançado por Jorge Amieira (na foto, à esq.) e Marta Gonçalves (à dir.), no âmbito de um consórcio entre a SayU Consulting e a Once Upon a Brand A SayU Consulting (SayU) e a Once Upon a Brand (OUB) estão a...
Long-term planning seems to be an idea that has lost its meaning, but ensuring a good strategy is more important than ever. What does that mean when it is time to think about the communication to implement in 2019? At the start of a new year and with Say U...
SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...
Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...
These days, there is a growing cult of "mindfulness" for entrepreneurs, encouraging them to think and communicate differently. These events are also essential for today's networking culture. We have selected some events to...
For a long time, Consumer Driven Marketing has prevailed, not only in reading business, but in learning the concept of marketing itself. As the power of the Internet has taken hold globally, and with the resulting...
How to communicate in an inspiring way Do you know what Steve Jobs and Martin Luther King have in common? They know how to inspire... And how do we inspire someone? Simon Sinek discovered the effective way to do it through the Golden Circle. Simon Sinek is the one who designed this whole process...
Companies that communicate differently We live in an era of change and, as such, organizations increasingly need to adapt to the needs of today's consumer in order to survive. Today, we look at two companies that communicate differently....
Building effective communication Communication is a tool that promotes synergy in order to achieve the desired results and, when handled well, helps to integrate employees. Building effective communication enables interaction and...
Farfetch: A success story In 2008, Farfetch was born by the hands of José Neves, with the aim of becoming an e-commerce platform for luxury brands. It is currently one of the biggest success stories in the "startup world". It has been valued, in recent years, at 1.3 thousand...
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