Uma abordagem abrangente As primeiras impressões no momento de contacto em comunicação é crucial para estabelecer uma relação positiva e duradoura. É neste instante que se forma a primeira impressão e esta pode influenciar significativamente o desenvolvimento da...
Portugal Agora debates the circular economy The Portugal Agora platform debates the circular economy with the aim of diagnosing and presenting concrete strategies and proposals to promote innovative models that encourage sustainable consumption, the reuse of...
Mazars highlights the importance of adopting sustainable measures Mazars - a consultancy specializing in Auditing and Auditing, Accounting, Consulting and Advisory Services - contributes to the latest edition of the Global Goals Yearbook 2018 with the aim of helping...
Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...
Paid Social: communicating through paid content Thousands of articles are published all the time, in different formats and with different purposes. Whether on social networks, blogs, or other audiovisual platforms, information on the Internet is always in...
Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...
Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...
How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...
Social Media: the new PR channels Press releases, emails and follow up? When it comes to communication, there are ingredients that can never be missing. However, like everything else, the area is evolving and adapting to the technological climate. Unlike...
Social Media in Public Relations We already know how important social media is these days. Whether it's to share a photo, chat with a friend or even look for new job opportunities. Unveiling a new contact paradigm, social...
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