Navegar num mundo em constante transformação Num mundo em constante evolução, onde a tecnologia e as preferências do público mudam a um ritmo acelerado, a capacidade de antecipar as tendências da comunicação para se preparar para o futuro, é crucial para o sucesso de...
Change in Public Relations Just as modern life in general has changed with the evolution of digital technology, so has the practice of public relations. Today, professionals in this field are practicing a completely different activity than they did...
Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...
The practice of Public Relations is undergoing profound changes, driven by an environment of constant technological innovation and adaptation to new contact platforms and emerging social media. These new channels make it possible for PR to evolve...
Estudo: Axesor e IDC identificam desafios da gestão do risco de crédito A Axesor foi o parceiro especializado da IDC para a realização de um estudo que visou identificar as preocupações das empresas portuguesas com a Gestão do Risco de Crédito. A iniciativa partiu do...
New Communication Strategies Data Driven Communication, Virtual Reality (VR) and H2H Communication are among the new communication strategies to achieve results in an increasingly competitive market. Digitalization and technological innovations in...
Surviving in the digital age is no simple task for brands and organizations. This conjuncture, characterized by the imminent use of new gadgets and the predominance of social media platforms, brings with it major changes in terms of communication and the way in which...
Prémio K.Tech procura empreendedorismo tecnológico Lisboa, 09 de outubro de 2018 – Estão abertas as inscrições para o Prémio K.Tech, a vertente tecnológica do concurso de empreendedorismo da Acredita Portugal desenvolvido em parceria com a consultora KCS iT. A...
Lisboa, 09 de outubro de 2018 – Estão abertas as inscrições para a IX edição do Concurso de Empreendedorismo Montepio Acredita Portugal. Promovido pela Acredita Portugal e Caixa Económica Montepio Geral (CEMG), trata-se do maior concurso de empreendedorismo de...
Reputation management is a difficult balancing act. We all recognize that it can take a lifetime to build reputation and only a second to destroy it. This is not the case for the cab industry, which, over the course of the past monopoly, has built a reputation...
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