A chave que abre portas num mundo em constante mudança: Avaliar estratégias de conteúdo Num mundo em constante mutação, onde as tendências surgem e desaparecem a cada dia, a capacidade de avaliar, adaptar e inovar as suas estratégias de conteúdo é crucial para o...
Integrated Marketing Communication Today, integrated communication works in harmony with several aspects, one of them being the image you want to convey and its relevance. Thus, it must take into consideration some key aspects: Communication plan...
How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we talk about Christmas, the well-known Santa Claus comes to mind, associated with the world's most famous soft drink. This is one of the real facts...
Jason Miller - Reaching beyond the professional context Personalized content can lead companies to unprecedented levels of achievement, which in turn can open the door to other projects. The continued introduction of...
There is currently a lot of debate between fans of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Advertisements allow companies to make their products and services visible to thousands of people at a low cost....
Guaraná Antártica - A dynamic social media strategy Guaraná Antártica is a well-known soft drink brand with a relevant position on social networks, where it has taken on the objective of creating a close link with the desired target audience. This strategy...
An integrated marketing communication Nowadays, the market is saturated with information and the aim of every company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and...
Being one step ahead of the crowd Nowadays, the trick is in the business secret and how we apply all the knowledge acquired through contact with the client to create content geared towards social networks. In reality, the key to...
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