Garantir o sucesso no lançamento: Montar uma estratégia de suporte ao go-to-market Lançar um novo produto ou serviço no mercado com sucesso exige planeamento estratégico e uma execução adequada. Uma peça fundamental neste processo é a estratégia de suporte ao...
Discover one of the most successful Portuguese apps: Storyo Returning to the theme of successful Portuguese brands, today we're talking about Storyo - a Portuguese app. Storyo is a free app which, thanks to its fast automatic processor, uses storytelling to create...
The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
Lanidor and LA Life Style Portuguese companies that are succeeding in the market and taking the name of Portugal further. It's not very common to associate the name Portugal with big brands, because of the stereotype that big, well-known brands come from the USA,...
Leaders - The importance of Leadership and Corporate Values Companies that have or develop leaders tend to achieve success in their industry. It's natural to associate great companies with great leaders, and the truth is that the leader plays an extremely important role in...
B2B Marketing Strategies It is essential to learn how to work Content Marketing very well when we talk about B2B Marketing strategies. Here are some tips for getting organized when defining your strategy: You must ensure that you have correctly defined the...
Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...
The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...
Uber - The importance of customer experience Any organization should perceive its customers, partners and market contacts as potential influencers. But for this to translate into an effective marketing strategy, it's important to understand why...
Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...
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