Chave para abrir portas num mundo em constante mudança: Avaliar estratégias de conteúdo Num mundo em constante mutação, onde as tendências surgem e desaparecem a cada dia, a capacidade de uma empresa adaptar e inovar as suas estratégias de conteúdo é crucial para o...
According to an article in Visão magazine, the new "made in Portugal" brands are causing a stir. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight JOSEFINAS: the...
The importance of a brand's image and reputation The image and reputation of a brand, business, company or organization is crucial to its success. As consumers, when we visit an establishment for the first time or decide to buy a product or...
According to Nielsen's international report "Global Survey Premiumization", 33% of Portuguese people have improved their financial situation in the last 5 years. This leads us to conclude that their purchasing power has consequently increased and that they increasingly value...
Engagement To understand the results we are having with the strategy and actions being implemented, it is necessary to evaluate our performance. In other words, if you want to understand your audience's feedback, you need to evaluate their engagement with your strategy and actions...
Learn how important it is to create content that captivates When creating content, it is important to remember some relevant points that will make all the difference in the adhesion of your audiences: Try to meet a need. The importance of responding to the...
José Rodrigues de Jesus took office today as the new President of the Association of Statutory Auditors (OROC) for the 2018-2020 term. The Minister of Finance pointed out the relevant role of Auditors as a guarantee of confidence in the economies and credibility of the...
New chairman of the auditors takes office Event: Investiture of the Members of the Governing Bodies of the Order of Statutory Auditors Date: January 5, 2018 Place: Academia das Ciências - Rua Academia das Ciências 19, 1249 Lisbon Time: start at 12:00 ...
Tips for creating a PR plan. The goal of creating a PR plan is usually: to increase awareness of a company or organization in entering new markets, segments, or a new product or division. These are the five tips for creating...
Public Relations VS Advertising PR professionals are responsible for the brand's image, reputation, and the business results. Advertising is an aspect of public relations strategy. The main differences are: Messages and identity: perhaps the duty...
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