No mundo do marketing moderno, a consistência é fundamental. Quer uma marca esteja a aumentar a notoriedade, a angariar donativos ou a criar lealdade a longo prazo, a Comunicação Integrada de Marketing (CIM) garante que todos os pontos de contacto funcionam em...
Um dos aspetos mais importantes do Marketing de Comunicação é a criação de uma marca. A soma de sensações, sentimentos e perceções que constrói relações, que cria emoções. Uma marca não é aquilo que a empresa define. É o que os stakeholders sentem, que dizem que é....
360º Communication Marketing Constant and continuous changes in communication require companies to find alternatives to communicate with their target audiences, reach more and more people and organizations and include new forms of holistic communication....
Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
How to speak in public? Everyone has experienced an embarrassing moment while speaking or trying to speak in public. In today's article we present some tips where we detail what you should do (and what you should not do) when speaking in public. What you should do: Capture the...
PR is constantly evolving and with the arrival of a new year, investments and changes are already being announced. The PR Daily platform evaluated the testimonies of around 300 communication professionals about their plans for 2020, in order to identify the...
Experiential marketing, as the name suggests, is a way of encouraging the purchase of goods and services through emotional stimulation and the use of the five senses, substantially improving the purchasing experience. Experiential marketing makes it possible to offer...
Public Affairs Professionals can be defined as the term used to describe the relationship of an organization with its stakeholders. Stakeholders can be defined as people or groups with an interest in the organization, for example...
Crises in an organization Crises in an organization are almost inevitable and sometimes quite unpleasant. It is up to the Public Relations (PR) professional to deal with the crisis. A correct response and a good resolution of a crisis can repair the trust lost by the...
Consumer Marketing Homes are more technological and families are looking to make the most of their time by using devices that utilize Artificial Intelligence. While this may seem like a lot, a middle-class family currently has about...
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