SEO para Instagram consiste em aplicar as melhores práticas para garantir que determinado perfil e publicações sejam facilmente encontradas pelos utilizadores. No entanto, com a crescente concorrência, destacar-se de todas as outras contas pode ser um desafio. Pois...
Planning a campaign - Know the risks and benefits Reputation is one of any organization's most precious assets. It takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign must take...
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
These days, there is a growing cult of "mindfulness" for entrepreneurs, encouraging them to think and communicate differently. These events are also essential for today's networking culture. We have selected some events to...
Companies that communicate differently We live in an era of change and, as such, organizations increasingly need to adapt to the needs of today's consumer in order to survive. Today, we look at two companies that communicate differently....
2019 promises to be a boom year for financial technology. As the name suggests, Fin comes from Finance and Tech from Technology. Regarded as "cool" companies, the buzz around them is growing. But what is a FinTech? In fact, the FinTech area...
Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...
Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...
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