Navegar num mundo em constante transformação Num mundo em constante evolução, onde a tecnologia e as preferências do público mudam a um ritmo acelerado, a capacidade de antecipar as tendências da comunicação para se preparar para o futuro, é crucial para o sucesso de...
Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...
Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...
Before you proceed to reassess your brand's corporate image you should: Do extensive research on the brand What kind of brand do you want to be? What perception do you want people to have of your brand? And how might this be relevant to...
Science4You, the Portuguese Startup that leads the toy market Science4You is a Portuguese brand that leads the toy market. It is dedicated to the development, production and commercialization of Scientific and Educational toys. Its services also include...
Web Summit - Europe's biggest technology event Founded in 2010 by Paddy Cosgrave and co-founders Daire Hickey and David Kelly, Web Summit is one of the biggest events in the world. Technology, innovation and entrepreneurship are what you'll find at this conference. In...
Entrepreneurship in Portugal In Portugal, entrepreneurship has been on the rise in the sense that some small businesses are aiming to become large companies. Nowadays, it's possible to achieve your goals by working online. The big...
A model for communicating startups This year marks the 10th anniversary of Acredita Portugal. It's time to rethink the positioning of the association responsible for the Montepio Acredita Portugal entrepreneurship competition. This is the largest initiative of its kind in...
Uniplaces, an example of entrepreneurship Uniplaces is an online platform dedicated to university student accommodation. It was founded in 2012 by three young university colleagues. Miguel Santo Amaro, Mariano Kostelec and Ben Grech were studying together in the United...
Nordgreen, an online watch retail startup Nordgreen, an online fashion watch retail startup co-lead by Portuguese Daniel Rocha. The goal of the e-commerce startup that aims to shake up the watch market. Nordgreen sells...
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