SEO para Instagram consiste em aplicar as melhores práticas para garantir que determinado perfil e publicações sejam facilmente encontradas pelos utilizadores. No entanto, com a crescente concorrência, destacar-se de todas as outras contas pode ser um desafio. Pois...
A Route for Communication The journey we've been on so far has allowed us to reflect on how brands can tell their story, finding their own voice that turns a clear and simple message into something interesting and unique. This process...
But after all, what is the "B-BÁ-BÁ" of Communication? This will always be a challenge for companies to find the perfect combination between creativity, size, stage, and available resources, given the constant evolution and demands of the market. But to ...
The Documented Effects of Loss of Reputation Two years after the release of Blackfish, a documentary that attacked SeaWorld over its treatment of orcas held in captivity, the water park is still dealing with a decline in the number of...
When a brand focuses on marketing, they are turning their customers into content creators - and in the process they are boosting their visibility and impact. Many brands believe that storytelling consists of being able to tell...
Doctors of the World is a non-governmental and non-profit organization, of reference in the area of development and humanitarian aid. Present in 82 countries, this organization promotes free access to health care for vulnerable populations and fights against their...
A corporate responsibility strategy is most effective when it is associated with a long-term commitment, as opposed to simply reacting to the context of the organization. The first Aflac study on corporate responsibility, conducted...
Communication in a social context shapes itself to achieve goals and to adapt to audiences, continuously transforming itself. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is valid when the objective...
An integrated marketing campaign can be challenging to use effectively. We live in a multimedia world, which means that traditional and new media exist in parallel, sometimes in competition, sometimes complementing each other - in the case of this type of...
When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...
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