Personalizar ações e mensagens orientadas No mundo digital de hoje, os períodos de atenção são mais curtos do que nunca. Para se relacionar verdadeiramente com o seu público, é necessário ir além das abordagens genéricas e personalizar ações e mensagens. A...
Startups as a means of inspiration Marketing professionals have a lot to learn from the startup community. Not only from how it becomes possible to create and manage startups that attract the most capable talent, their ability to innovate new...
Lisbon, Capital of Entrepreneurship The American publication Forbes has chosen five entrepreneurial cities in Europe that are standing out for their business ideas. The author, Alison Coleman, says that although all eyes are on London and...
The Coca-Cola strategy Melinda Gates is co-President of the Bill & Melinda Gates Foundation. In this presentation, she advocates the adoption by NGOs of strategies usually reserved for corporations like Coca-Cola, whose global network of marketers and distributors...
Portuguese products have long been considered by the international market to be some of the best in Europe and even the world. From the renowned Port wine to cork, among others, it is now the turn of Portuguese footwear to prove that it is beginning to...
International experience and original content We often talk about the need to combine exceptional track records with a positioning that effectively demonstrates this, making use of an organization's unique characteristics and history. This is the basis of...
4 questions to perfect your brand message These days it's becoming increasingly difficult to reach your audience, whether your message is in audio format, email or a sales pitch. The good thing is that, regardless of the format, you'll always...
5 ways to create a professional environment for employees The atmosphere within an organization affects its employees and their productivity. In an attempt to create happiness, organizations are beginning to place greater emphasis on creating...
Special care is needed when it comes to building the relationship with the consumer. Some observers have investigated that this topic has reached an inflection point, where brands are trying to integrate marketing content without having an idea...
The new technological paradigm has transformed the lives of consumers and marketers. It is extremely important to analyze how brands can remain relevant in this new world. The issues that concern brands include embracing the...
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