Transformação digital e transição para o virtual A transformação digital e virtual, é a adoção estratégica de tecnologias digitais para aprimorar processos, serviços e experiências. Não se trata apenas de investir em novas ferramentas, mas também de redefinir a...
Global Public Relations 2014: unveiling trends The 2014 Global Public Relations event, which brings together creative and innovative public relations professionals and renowned organizations in the field, has become a fertile ground for sharing ideas and...
James McSill is an expert in storytelling. He's coming to Portugal this month, invited by Ideias & Desafios to show the importance of this tool for business. In an interview with Briefing, he says that without stories there are no brands. But he warns that, just like...
If we consider that every communication process is a story, how can we create an original narrative? How can we tell a story in a truly different way that translates the brand's journey and its objectives? This is the challenge facing...
What defines a true entrepreneur? See and learn about the definition of a true entrepreneur from the fabulous Richard Branson: Richard Branson, a British businessman, founder of the famous Virgin group, author of several books and one of the most influential...
To understand the influence that the Reputation factor is increasingly gaining in a globalized market, based on a series of types of technological contact and sharing tools, we recall Rachel Botsman's presentation on this subject. A...
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