A inteligência artificial oferece ferramentas poderosas para análise de dados, automatização de tarefas e personalização de mensagens. No entanto, os riscos da IA nas Relações Públicas não devem ser subestimados, e os profissionais devem permanecer vigilantes...
Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...
The role of marketing has been changing rapidly in recent years as the public's consumption habits have changed dramatically. Even companies with a track record recognize the importance of marketing when it comes to gaining credibility...
Long-term planning seems to be an idea that has lost its meaning, but ensuring a good strategy is more important than ever. What does that mean when it is time to think about the communication to implement in 2019? At the start of a new year and with Say U...
Is all influence good influence? A successful influencer strategy means being able to make association with a certain personality the motto for shaping the thoughts, behaviors and actions of the public, familiarizing them with the brand, driving the decision...
"Ignore" the trends The figure of the customer is central to business today. We look negatively on an organization that doesn't claim to make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand what it is and what...
An app is no longer enough There is no dimension in today's business context that escapes the need for transformation. Facing an environment of permanent change and migration to Digital, stagnation seems to be the most serious "sin" pointed out to an organization. Hardly a...
A meaningful message The time of mass contact is over. Everything revolves today around a strategy of audience segmentation and targeted communication, with a message in which relevant content takes center stage. The consequences of this...
3 "Rs": Recognition, recommendation, reputation When implementing a communication strategy for a startup we can be sure of two fundamental truths: the first is that a good product or service alone is not enough to guarantee success; the second...
Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...
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