Compreender o mundo do cliente No atual cenário de negócios em rápida evolução, as empresas devem priorizar a compreensão a perspetiva dos seus clientes para permanecerem competitivas. Com os avanços na inteligência artificial (IA), a incerteza económica e a...
B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...
Networking and Public Relations Working in a coherent and integrated way the Communication will be what will allow answering the challenge of reaching not only new clients, but all stakeholders. And this dimension will be more attainable, efficient and effective with the...
A última fase de uma gestão de crises é em modo reflexivo, com recuperação, avaliação e aprendizagem, numa ação pós-crise. Em primeiro lugar será necessária uma análise dos efeitos operacionais e reputacionais de uma crise numa organização, nomeadamente...
A segunda fase de um plano de gestão de crises é uma fase em modo reativo, que assenta em resposta, reconhecimento e contenção, com identificação da crise e stakeholders, seleção da estratégia e ativação do sistema de resposta. São vários os exemplos de...
The first phase of a crisis management plan is a pre-crisis phase, which is based on a mode of proactivity and prevention, preparation and detection of signals, with anticipation and forecasting of actual and potential risks within an organization and development of...
Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
Differentiation of Communication Few organizations are aware of the benefits of giving space for Communication, understood in a broad sense and not limited to product or service communication, to contribute to the...
Global dimension Faced with the internationalization of business and the globalization of markets, the ability to deliver global marketing strategies is increasingly important. Achieving consistency in this international positioning, or global dimension, and in...
Backup There's a lot of talk about going back to normal from time to time, but less and less. But normality is what we have now and, as the world doesn't turn upside down, we're not going backwards. And that requires designing, implementing, adjusting...
+351 211 926 120
(national fixed network call cost)
[email protected]