Social Responsibility

A Social Responsibility is a concept according to which companies voluntarily adopt attitudes, behaviors and actions that promote the well-being of their internal and external audiences. It is a voluntary practice because it should not be confused exclusively with compulsory actions imposed by the government or any external incentives (such as tax incentives).

Based on this assumption, the management of companies cannot and/or should not be guided solely by the interests of their owners, but also by the interests of others. stakeholdersThese include workers, local communities, customers, suppliers, public authorities, competitors and society in general.

A Social Responsibility can be defined as the responsibility assumed by an organization for the impacts of its decisions and activities on society and the environment, through ethical and transparent behavior that, for example, contributes to sustainable development, including the health and well-being of society; takes into account the expectations of different stakeholders; complies with applicable legislation, consistent with international standards of behavior, integrated throughout the organization and practiced in the context of its relationships.

A Social Responsibility is a concept seen as a positive contribution to economic, environmental and social progress, with a view to achieving sustainable development and avoiding/combatting adverse impacts related to a company's activity, products or direct and indirect services. It is in line with the development of awareness in societies and markets, resulting from the evolution of individual and corporate citizenship models, which aim to promote the development of more inclusive and sustainable companies, promoting diversity and focused on respect for human rights and environmental preservation.

As a guarantee of an increased level of notoriety and the construction of messages that clearly set out the vision, values and positioning, SayU gives the organization a voice with communication marketing to maintain and increase its reputation.

In partnership with an organization, SayU creates and disseminates information, executes a corporate strategy, and develops messages for a variety of internal and external purposes.