{"id":17308,"date":"2020-12-17T11:32:55","date_gmt":"2020-12-17T11:32:55","guid":{"rendered":"https:\/\/old.say-u.pt\/?page_id=17308"},"modified":"2023-07-07T17:35:03","modified_gmt":"2023-07-07T16:35:03","slug":"campanhas-de-ativacao-de-marca","status":"publish","type":"page","link":"https:\/\/old.say-u.pt\/en\/brand-activation-campaigns\/","title":{"rendered":"BRAND ACTIVATION CAMPAIGNS"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987495699 aligncenter\" src=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-173359-300x144.png\" alt=\"\" width=\"456\" height=\"219\" \/><\/strong><\/p>\n<p>Activation is the art of bringing brands to life and encouraging positive interaction between brands and their audiences. They aim to embody brands in the real world and provide experiences that promote emotional engagement with the brand and inspire action. The <strong>Brand Activation Campaigns<\/strong> can take many forms and span multiple communication platforms. The main resources used in brand activations are emotional connections between company and customer and the creation of extraordinary experiences, capable of making them change their minds and lead to purchase. But brand activation can come in many forms and models, such as promotions, experience marketing, digital campaigns, and even in offering free samples.<\/p>\n<p>Putting a new venture in touch with potential consumers requires a lot of market research and the targeting of a number of efforts, which can be particularly complicated for newly created brands because they lack the relationships to base the best<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_activation\"> brand activation strategies<\/a>.<\/p>\n<p>This is a process of creating experiences that determines, from an interaction, that the relationship with a company becomes more than the mere recognition of its existence. brand activation works simultaneously on several fronts and aims to promote a specific brand over others. This promotion serves to increase sales, consolidate a position in the market, or transform it into a synonym for a specific product, service, or solution. Brand activation serves to consolidate, in the minds of the consumer and the public, a positive impression of a particular business. The main results of a brand activation campaign are the building of a lasting relationship with customers and potential customers.<\/p>\n<p>By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, <a href=\"https:\/\/old.say-u.pt\/en\/we-do\/\">SayU<\/a> awareness development around the brand and the organization.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A\u00a0ativa\u00e7\u00e3o \u00e9 a arte de dar vida \u00e0s marcas e de incentivar a intera\u00e7\u00e3o positiva entre estas e o seu p\u00fablico. T\u00eam como objetivo dar corpo \u00e0s marcas no mundo real e proporcionar experi\u00eancias que promovam o envolvimento emocional com a marca e que inspirem \u00e0 a\u00e7\u00e3o. As Campanhas de Ativa\u00e7\u00e3o de Marca podem assumir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18922,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17308","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17308"}],"version-history":[{"count":7,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17308\/revisions"}],"predecessor-version":[{"id":987495700,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17308\/revisions\/987495700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18922"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}