{"id":17338,"date":"2020-12-17T12:01:37","date_gmt":"2020-12-17T12:01:37","guid":{"rendered":"https:\/\/old.say-u.pt\/?page_id=17338"},"modified":"2023-07-07T17:07:03","modified_gmt":"2023-07-07T16:07:03","slug":"criacao-de-agenda-mediatica","status":"publish","type":"page","link":"https:\/\/old.say-u.pt\/en\/creation-of-media-agenda\/","title":{"rendered":"CREATING A MEDIA AGENDA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987495663 aligncenter\" src=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-170556-300x133.png\" alt=\"\" width=\"458\" height=\"203\" \/><\/p>\n<p>The aim of the <strong>Creating a Media Agenda<\/strong> is to get the public to talk about one issue rather than another. It starts from the idea that the public considers more important the topics that are publicized more prominently by the media. <em>media<\/em>.<\/p>\n<p>The role of Marketing Communications is to put the spotlight on the <em>media<\/em> the issues of the client organization. Today's particularly diffuse and dynamic media environment requires a comprehensive and dynamic approach to a multitude of variables that impact the brand and the business and a clear competence of who are the right media interlocutors (journalists, editors, directors), what are the right moments to involve them and what are the right and relevant stories and narratives, so that the media coverage is also the most appropriate.<\/p>\n<p>A <strong>Creating a Media Agenda<\/strong> aims to promote an organization to its <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Stakeholder\"><em>stakeholders<\/em><\/a> through visibility in the <em>media<\/em> which values the institution, clarifies its point of view and boosts interest in its products, services and activities. It also has an advisory aspect, which analyzes and suggests the most appropriate strategies and channels for each case, and an operational aspect that develops and executes them. as it allows you to be aware of what is reported on a particular sector at any given time. Being a dynamic agenda, it allows to detect opportunities and threats in the media context, to outline action plans, as well as to perceive the results of the work under development.<\/p>\n<p>The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The development and dissemination of journalistic content and selective approaches to the media allow the mass dissemination of information to a wide audience or the contact with a sectorial target through specialized publications.<\/p>\n<p>By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, <a href=\"https:\/\/old.say-u.pt\/en\/we-do\/\">SayU<\/a> awareness development around the brand and the organization.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>O objetivo da Cria\u00e7\u00e3o de uma Agenda Medi\u00e1tica \u00e9 fazer com que o p\u00fablico fale sobre determinado assunto e n\u00e3o outro. Parte da ideia de que o p\u00fablico considera mais importantes os temas que s\u00e3o divulgados com maior destaque pelos media. A fun\u00e7\u00e3o do Marketing de Comunica\u00e7\u00e3o \u00e9 colocar em destaque nos media os temas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18962,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17338","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17338"}],"version-history":[{"count":5,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17338\/revisions"}],"predecessor-version":[{"id":987495664,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17338\/revisions\/987495664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18962"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}